ROYAL BANK OF CANADA BRANDING
RBC wanted to appeal to millennial audiences and change candidates' perceptions that RBC is an extremely traditional and stodgy bank. We worked closely with RBC to create their new employer brand, and used focus groups to narrow down both concepts and messaging. We developed brand guidelines, built a custom image library, and produced 8 employee videos.
How Barry and Johnnie are creating new and exciting futures with RBC. Watch them drive achievement and change, strengthen the power of connection, and unlock people's potential.
How Andrea and Deepali transform possibilities into success stories with RBC. Watch them drive achievement and change in their quest to create new and exciting futures for themselves, clients and communities.
How Angelo and Lauren partner to build relationships and create possibilities with RBC. Watch them drive achievement and change in a quest to create new and exciting futures for themselves, clients and communities.
CREDITS
Client: Royal Bank of Canada
Agency: TMP Worldwide
Creative Director: Michele Anderhous
Senior Art Director: Paulina Schipke
Senior Art Director: Veronica Escobedo
Senior Copywriter: Amber Bakeberg
Senior Copywriter: Faron Greenfield